Rocawear clothing.

Rocawear clothing master builder

Founded in 1995 by music moguls Shawn "Jay-Z" Carter, Damon Dash and Kareem "Biggs" Burke, The ROC has been at the forefront of hip hop's evolution into a borderless, global lifestyle. Serving as The ROC's initial launching pad was Roc-A-Fella Records.

Realizing their ability to create culture far transcended the realm of music, the trio founded the apparel company Rocawear. Like Roc-A-Fella Records, Rocawear quickly staked its claim in hip-hop history by becoming the brand of choice for street savvy consumers. Rocawear has concentrated on providing its costumer with clever innovation in terms of fabrication, application, and design. The brand's attention to detail has given Rocawear an appeal far and beyond its core urban customer. Ten years have passed since the genesis of The ROC and a dynasty now reigns.
Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young men's sportswear, Rocawear has expanded its brand through licensing pacts to develop lines for children (Kids Headquarters), junior's (Signature), socks and sandals (Gina Group), leather suede and fur outerwear (Gordon & Ferguson and Brandon Thomas) handbags and belts (M.London), loungewear and big & tall (Endurance), headwear (Nas Industries) jewelry (Lucas Design) and sunglasses (Color in Optics); as well as co-branded product with Pro-Keds.